Assessing Your School’s Internal Marketing

Volume 35

No. 14//

November 4, 2010

One of the second-tier markers of the ISM Stability Markers™ is to have mature and effective internal marketing strategies.1 The value of effective internal marketing is accepted by all in independent schools. Satisfied families will re-enroll their children year after year because the school has validated for them the quality and mission fit of the education their children are receiving. In addition, informed parents provide an independent school with an excellent “sales force” to spread the word about the school to potential families.

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The ISM Guide for Private School Trusteeship and Strategic Governance

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